Regardless of whether they’re trying to attract new patients or retain existing ones, dentists are always seeking the best marketing methods with the highest return on investment. In this article, we’ll discuss digital/online marketing strategies (like website SEO, online advertising, and email marketing), patient-centered marketing (like collecting reviews and starting a referral program), and local marketing channels (like participating in community events and hosting dental camps).Learn more:bestresultsdentalmarketing.com
Digital Marketing
Gone are the days of simply purchasing a Yellow Pages advertisement to get your practice name out there. The most effective way to attract new patients today is with targeted paid ads on Google and Facebook that can be customized for specific age groups, gender, and location. The best part about using this type of dentist marketing is that it’s measurable so you can track your ROI.
Patient-Centered Marketing
Today’s patients want to be able to communicate with their providers in ways that are convenient for them. By providing text messaging, a secure patient portal, and telemedicine services, your practice can provide a more personalized experience for potential and current patients. You can also improve your reputation by asking for reviews after each visit and monitoring the results on platforms like Yelp and Google. This type of dentist marketing is easy with a software solution like Weave that can send review requests by text message and automatically monitor online reviews across platforms. Watch a demo of Weave to see how it can streamline your marketing strategy for the benefit of your patients and your bottom line.