The Internet is a fast-paced, ever-changing place. Ecommerce website updates no wonder that ecommerce websites require frequent updates to keep users engaged and satisfied. Even seemingly small changes can make a huge difference when it comes to conversions. Here are a few ways to keep your eCommerce site up to date in the New Year.
What are the best months for ecommerce?
Keeping the Checkout Process Up to Date
Keeping your checkout process up to date is one of the most effective ways to improve your ecommerce website. Streamlining your site’s checkout experience makes it easier for customers to buy more products and will boost your overall return on investment.
Updating Product Images and Videos
Having high-quality product images, videos, and descriptions is essential to making your ecommerce store successful. Customers rely on these details to help decide whether or not they want to purchase a particular product, so it’s important that the content is up to date.
Redirect Broken Links
It’s important to periodically review your website for broken links and fix them. This will not only make the customer experience better, but it will also help you improve your website’s SEO ranking.
Depending on the scale of the update, it may be necessary to notify visitors that the site will be down while you’re updating. This may include putting up a maintenance page or sending an email blast to existing customers. You can also try to complete the bulk of the work during off-hours or a weekend to reduce the risk that someone will be shopping while you’re trying to change the site live.
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